Apple has enjoyed market success across the planet. They produce an amazing phone, the most in demand tablet worldwide, and a brand of laptops that essentially set the standard for all other laptops.
Samsung makes their own pretty amazing phone, a variety of tablets that lack popularity, and some okay laptops. Samsung is really kicking it up a few notches with their newest phone. The Galaxy S7 is new to the arena but it’s already making some serious waves.
The Samsung Galaxy S7 is able to accomplish some stunning feats that the Apple iPhone 6S absolutely cannot do. Among the most amazing is the ability to go underwater, to wirelessly charge the battery without additional modifications, and easily install additional physical memory using a microSD card. If you can believe it, there’s another game-changing feature that increases the divide between Apple and Samsung’s smartphones.
What’s the big deal? To put it simply, Samsung’s offering of phones is really a line of powerful virtual reality devices. The newest advertising campaign launched by Samsung really promotes the idea that the new Galaxy S7 is so much more than just a regular smartphone. Samsung wants you to think of the Galaxy S7 as a “virtual reality machine.”
Apple’s phones are certainly strong enough to be competitive and the iPhone has an army of avid fans standing behind the product and the brand. Apple has not released anything to go up against Samsung in the developing arena VR devices. They’ve certainly got something in development. It’s been noted that Apple has been hiring specific talent and making moves that would suggest they are shifting gears and concentrating on developing virtual reality technology to compete with Samsung. Apple reportedly has hundreds of employees working on virtual reality development, which would make sense given the rapid expansion of the industry.
Even with the recent steps Apple is taking to change directions, it may be difficult to catch up. With regard to VR, Samsung is practically light-years ahead of Apple.
When you break it down, Samsung is already two generations deep with a variety of smartphones. These smartphones are already capable high quality virtual reality machines. All the user has to do is purchase a reasonably priced Gear VR headset and insert their Samsung smartphone. Now let’s go into details here for a bit: true, S7 is Samsung’s flagship model so it’s priced accordingly, however Gear VR costs only 100$. Those two combined still cost around the same, or less, as iPhone 6S, while delivering more. A simple, powerful, and portable VR device is just a click away from owners of a compatible Samsung phone.
Another steep advantage Samsung has at the moment is their selection of VR applications. They have an exclusive virtual reality storefront where consumers can go and buy virtual reality apps on demand. Samsung has locked in a partnership with Oculus VR, which is owned by Facebook and is the current standard setter for VR devices. Even with all these advantages, it’s still much too soon to count Apple out of the game or to suggest that they’re too far behind to catch up or surpass Samsung.
Apple has several options on which way they want to go with the VR market. One option they have is to focus on augmented reality instead of virtual reality. Google and Microsoft are starting to develop augmented reality technology and Apple could join the race to see who comes out on top on the next frontier for computing and home entertainment. Can Apple develop technology that brings VR to existing Apple devices with a simple headset? Apple might not be as far behind as we are assuming, but they do have to prove themselves in the virtual reality arena.
Presently, Samsung has an enormous lead compared with Apple. Apple’s business model pretty much centers on making money from the iPhone. Losing so much ground to a main competitor like Samsung is probably what sparked Apple to switch direction so quickly and try to make up for lost time.
In spite of all this, Samsung is moving ahead and setting themselves apart from the pack. Their new advertising campaign centered on the idea that the latest Samsung smartphones are really phenomenal “virtual reality machines” and not just phones. It’s really a genius step for the folks at Samsung to so blatantly distinguish their product from Apple’s phones. Samsung has made a bold move and is staking their claim in uncharted VR territory. It’s now up to Apple to make a move to get back on top.
Philip Piletic – My primary focus is a fusion of technology, small business and marketing. I’m a freelancer, writer and traveller who loves to share his experience with others by contributing to several blogs and helping others achieve success.