The mobile technology has qualified the way in which we search for a product or service. All the industries have adapted to the new technology and are making use of the innovative advancements to attract the customers into the business.
There are mobile apps available for any kind of business- from productivity apps to entertainment and utility apps. The users have been benefitted more from these applications because it helps them to save more time and also experience all the possible options available in the market, simply be accessing the applications.
The developers have transformed the way a person can try to shop for a beauty product using the mobile applications. Yes, the developers have designed beauty apps with augmented reality, so the consumers can analyze and try different types of products on their skin by using the mobile phone.
Advanced technology in beauty app
The augmented reality is an indirect or direct view of the real time environment, where the elements are supplemented using the computer sensor inputs like graphics, videos, GPS data and sounds. The concept of augmented reality is interrelated to the mediated reality, where the view of a real life objects is altered using the computer. Because of the advancements in the Augmented Reality, the information about the real time scenario of the user is easy to manipulate and digitally interactive. This technique brings out the all the technical advancements into the real time.
This technology enhances the shopping experience of the user and engages them with the beauty brands.
A person purchases a beauty product thinking that it will suit them, but only when they try that product they find it does not match their skin tone. So, the money spent on purchasing the product was of no use. But with the new advancements in the technology, the customers can virtually try the beauty product and decide on the product that suits the best on them. A survey shows that the m-commerce and e-commerce platforms are the fastest growing technology and has embraced the sales of the beauty brands.
Beauty and makeup apps with added technology
This is the mobile beauty app that uses the augmented reality technology and is from CoverGirl. The beauty app scans and tracks the skin tone of the user and helps in applying the beauty products in the real time using the front camera. Apart from trying out different makeup looks, the users can also get beauty consultation through the application.
The feature of the mobile app is based on the editorial content and the utility factor. The app asks for some basic questions to the user and based on the answer, the users are suggested with few beauty tips tricks to refine their charm.
Sephora to Go
To complement the in-store experience of the customers, the mobile apps are used by the beauty brands. The most successful beauty brand, the Sephora also has adapted to the new technology and implemented the augmented reality tech in their mobile application, Sephora to Go.
Using the new technology, the customers can try the products using the front camera and add the desired products to the cart.
The famous beauty brand L’Oreal launched their customized mobile beauty app for their customers, their products and view real time videos about the brand. The app is based on a patented tracking system;these systems will the users use the live mirror camera to enable face recognition. About one hundred expressions and sixty facial points can be captured by the app, it can also track the movement of the head up to sixty degrees.
Most of the women go wrong while shopping the foundation creams, so the help the women choose the right shade for their complexion Sephora joined with Map My Beauty, a startup company and launched the mobile app called Pocket Contour.
The app recognizes the shape of the person and also analyses the facial feature symmetry using the makeup mapping and beauty technology. Depending on the analysis, the users get personalized reviews and instructions on how to apply the product. The app mainly focuses on the contouring part and the challenges faced by the users will apply contour. The app offers personalized suggestions on how to apply the contour and the scientific reasons involved in it.
The super cool app in the beauty industry is the YouCam Virtual makeover and beauty studio is used to try the products anytime without wasting money. The users can try different brands and select the products that choose their skin color and texture. The app marked one hundred million downloads last year and is globally downloaded two hundred and fifty million times.
The app is best in implementing the augmented reality technology and has earned good reviews from the users. The app is ranked among the top Google photography app with 1.27 million 5-star reviews.
This is the first augmented reality app that is used in making facial changes and it stimulates the hair style changes and suggest anti aging treatments. This app is available for the Android and iOs users and it hit more than thirty million downloads when it was launched.
The app technology displays different hair style changes, makeup and skin care treatments, anti aging treatments with live 3 dimensional displays for some of the popular brands in the market like the Shiseido, Estee Lauder, Shu Uemura and Clinique. This beauty application is downloaded more than sixty million times and is used by one hundred and fifty mobile and online apps.
Get the Look
The other famous app that has implemented the virtual reality technology is Rimmel’s new beauty app called the Get the Look. The unique feature about the app is that, the users can try on different beauty styles by simply pointing the mobile phone camera at a person’s face or photo or beauty advertisement.
There is several beauty brands are using the mobile technology and augmented reality to push the sales rate in the market. It is a powerful factor, especially in the beauty and makeup industry. And the developers must keep working on the beauty app to improve the quality of the color and texture of the product by taking into consideration the skin type and tone of the user. Because the technology has a significant role in the growth of a brand among the consumers in the market, so if there are damages caused in implementing the technology- it might damage the image of the brand.
The mobile apps help the women to choose the best beauty brands from head to toe. The mobile apps are built with color matching technology that analyze the skin, hair, lips and eye of the user and offer them with personalized recommendations and products that will suit their style and complexion. There are customized apps to suggest the users with best eyebrow shape for the face shape and suggest the color combinations to paint the nails.
The advancements in the mobile apps and technology have helped the users to take meaningful decisions while shopping for beauty and makeup products without wasting any time. And the experience of shopping using the augmented reality is very interesting and fun. There is many more innovations expected in the future shopping experience and the customers can make wise decisions while purchasing a product or service.
Anand Rajendran is CEO and Co-Founder of Zoplay.com, best PHP scripts Development Company located in India. Zoplay is a part of Casperon Technologies a leading social and mobile development company which developed a Zoplay Scripts.