Not so long ago, virtual reality (VR) seemed like a far-fetched idea, that only seemed possible in a different lifetime. As it worked its way into the gaming industry as a niche product, its benefits became recognizable and transferrable into the wider business sphere. Through the use of VR, businesses can create true-to-life simulations that are representative of their business or product and service bringing transparency to consumers.
Whilst the technology is still in its early days before it explodes into the mainstream, here are ways in which businesses can reap the benefits of VR.
Mobile App Development
VR mobile applications have improved how business operations are carried out, giving services a sense of seamlessness and ease. Such transformation has led to improved business efficiency, so invaluable that the demand for app developers to incorporate VR technology is proliferating.
Mobile app developers have begun to create VR devices that have made the technology readily available for public use. Such devices have made mobile phone function as virtual reality gadgets which has contributed to the growth of the VR market even further.
Mobility is perhaps the primary factor that has contribute to the success of mobile apps and so VR apps have taken the experience up a notch. They have allowed users to enjoy mobility to an extent that was not possible before.
Virtual reality within the retail sector is predicted to be one of the next big things in the world of commerce. As of yet, the retail sector offers some of the most explicitly commercia applications of VR such as revolutionizing the concept of “try before you buy”, as well as promoting unique brand identity design and products in an entirely new and contemporary way.
VR is innovative technology that solders the gap between online and real worlds, which is why it works so well for both online and traditional retailers. The emotional and physical power of VR can increase online engagement, as well as providing a unique in-store experience that is beneficial to potential buyers.
Implementing a VR experience in-store is bound to drive footfall by creating a buzz around a particular part of the store. As a result, this could lead to increase conversion rates and brand loyalty as it creates an unforgettable shopping experience.
VR Within the Travel Sector
The use of VR technology within the travel section is still in its infancy however, such ideas have led to companies experimenting with VR headsets and finding good, sustainable uses of them.
One of the most effective examples of VR in action within the travel sector is the use of the technology for providing virtual tours of hotels and hotel rooms. The key benefit of this is that it offers businesses a USP by allowing potential customers to experience the hotels aesthetics and interior, prior to their arrival. This gives the business an advantage over other companies as it offers more transparency than standard 2D imagery.
Some travel companies have taken VR usage up a notch by offering an entire booking option and user interface that can be experienced through a virtual reality headset. Fundamentally, this replaces the need to use a traditional computer mouse or touchscreen in order to make a booking. Although this may seem unnecessary, this creates a seamless booking experience that adheres to the forever evolving needs of customer satisfaction which results in brand loyalty.
New construction technology is quickly transforming the way in which construction is carried out, form apps on mobile devices, to laser scanning and drone photogrammetry. Although few construction sites have fully escaped the onward march of technology, many companies are beginning to embrace the movement and are subsequently reaping its rewards.
Thanks to VR, construction companies are now able to quickly scale up the size and dimensions of a building and create detailed and accurate models at a faster and cheaper rate. Creating a VR design and plan also enables builders and clients to immerse themselves in the project as though they were actually there. Throughout the construction process, a VR environment allows customers to watch the project unfold and monitor progression.
By improving scalability, collaboration and customer experience, VR helps construction companies overcome problems to create a more profitable experience with greater customer satisfaction.
In a nutshell, many companies are beginning to recognize and understand the benefits of virtual reality. Technological breakthroughs are likely to bring out more changes in the next decade or so and more companies will be leveraging the benefits of VR technology.